Harlo rough terrain forklift operating in a vineyard field
Harlo 4x4 rough terrain forklift parked outside the Harlo headquarters building

Why Harlo

Built to Keep Working

Every Harlo decision comes back to one question: does this help you keep working longer, for less. That’s not a slogan, it’s how we’ve built every machine since 1937.

Dealers carry us because operators keep asking for us by name. Operators keep asking because the machine shows up, runs the shift, and doesn’t cost them more than it should to own.

Why Dealers & Operators Choose Harlo

Fewer Repairs. Less Downtime.

Heavy-gauge, all-steel construction built for terrain that other machines can’t handle. Less time in the shop means more working days.

American Made Since 1937

Designed, welded, and assembled in Grandville, MI, since building Navy masts in a back-alley facility. Haven’t cut a corner since.

Built to Hold
Its Value

Harlo machines hold their value longer, so when it’s time to sell or trade in, you get more back than you would with a comparable unit.

For Dealers

Real Support. Real Fast.

Harlo dealers get direct access to the people who build the machine, not a call center. Real answers on pricing, parts, and problems, plus equipment customers ask for by name.

  • Direct engineering support
  • Dealer-first culture
  • Long-term parts availability
  • Strong resale value that keeps customers coming back
Harlo team members gathered outside the company facility
Row of Harlo rough terrain forklifts available for rental
Harlo rough terrain forklift carrying stacked crates of oranges through an orchard
Harlo 4x4 rough terrain forklift with operator parked in an orange orchard

For Operators

Easy to Run. Built to Last.

Operators say the same thing about a Harlo: simple to run, comfortable in the seat, still working long after other machines are in the shop.

  • Easy to operate and maintain
  • Faster mast cycle speeds
  • Higher payload capacity
  • Lower total cost of ownership

MADE IN AMERICA SINCE 1937

Designed, Welded, & Assembled in Grandville, Michigan

Harlo got its start hand building vertical mast assemblies for the U.S. Navy in a Grand Rapids back alley during WWII. Nearly nine decades later, we still build every machine the same way: for people who plan to keep it running, not replace it.

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What Our Customers Have to Say…

“No better off-road forklift on the market in our opinion.”

Nathan Gamble – Ag-Pro

“Harlo has consistently delivered reliable equipment and exceptional support. Their team is responsive, knowledgeable, and committed to helping us and our customers succeed.”

Alex Olivares – Cal-Coast

“We value our partnership with Harlo and the commitment their team brings to every interaction. From dependable equipment to responsive service and support, Harlo helps us deliver the level of performance our customers expect.”

Paris Gallaher – Fresno Equipment Company

“For decades, we have been proud to represent the most superior brand of rough terrain forklift on the market. Harlo has NEVER let us or our customers down.”

Matt Godinho – Kern Machinery